/// Design beneath the surface \\\
/// Design beneath the surface \\\
Embedded Files
DESIGNER BIO
// Designer Name //
Yash Shah
// Core Functions //
UX • UI
// Total Work Record //
7 years
// Current Base of Operations //
Activision
// Current Designation //
Senior UX Designer
// Current Coordinates //
Montreal, Canada
WORK
BLOG
// 2025-10-27
How the game's menu design works against its own philosophy, when is serendipity good in UX, and what Nintendo could have done differently.
Google Sites
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